Activity

I)
  1)
    a) The media offers us easy acces to wide set of data.
    b) Gives us insight into general language.
  2) Back and forth communication that takes place between individuals or among a group of people. For example a simple conversation.

  3) Lines are new  blurred between reciprocal and mass communication.

  4) Individuals have limited potential to reach a wide audience, another disadvantage is that the message can be changed if it's not understood.
II)
  1) Text 1 talks about the language in media, text 2 about the definition of mass communications, and the last one talks about people as medium.
  2) The questions function is to make us think about the answer of those questions.